LEC Sponsorship
SCROLL
800k+
PEAK CONCURRENT VIEWERS
230k
AVERAGE CONCURRENT VIEWERS
32M
WATCH HOURS
Customer:
ACTION
We were honored to be part of a monumental partnership between AKRacing and Riot Games’ League of Legends European Championship, which involved facilitating, negotiating, and managing the partnership.
Through this partnership, AKRacing became the official chair supplier of the LEC and its chairs were used throughout the tournament, offering VIP visitors and players alike the opportunity to sit and play in comfort and style.
The LEC, recognized as Riot Games’ most thrilling League of Legends competitive league worldwide, features European teams competing in the LEC Studios in Berlin, Germany.
The viewership of the LEC has been outstanding over the years and the Spring Split 2020 did not disappoint either. With a peak of 817,397 viewers and an average of 229,711, it was a spectacle that captivated fans around the world. In just 139 airtime hours, there were a total of 31,834,040 hours watched, making it a record-breaking event in the esports industry.
Through this partnership, AKRacing became the official chair supplier of the LEC and its chairs were used throughout the tournament, offering VIP visitors and players alike the opportunity to sit and play in comfort and style.
The LEC, recognized as Riot Games’ most thrilling League of Legends competitive league worldwide, features European teams competing in the LEC Studios in Berlin, Germany.
The viewership of the LEC has been outstanding over the years and the Spring Split 2020 did not disappoint either. With a peak of 817,397 viewers and an average of 229,711, it was a spectacle that captivated fans around the world. In just 139 airtime hours, there were a total of 31,834,040 hours watched, making it a record-breaking event in the esports industry.