The idea of an esports arena in the bustling heart of Cologne was an opportunity too good to pass up. When AKRacing learned of the project, we were eager to get involved and took the lead in negotiating to become the official chair provider for the Xperion arena, a visionary project created by Saturn, in partnership with Media Markt, Germany’s largest electronics retailer.
Together, our teams worked tirelessly to transform a massive 3000 square meters of space into a gaming and esports utopia – something that had never been seen before in the country. The Hansaring location of the Xperion arena has a rich history too. It was the location of the very first Saturn market when the company was founded in 1961. Now, two sprawling floors are packed with state-of-the-art gaming stations, immersive racing simulators, cutting-edge streaming stations, and an electrifying esports arena.
But Xperion isn’t just any old gaming center. Located right in the heart of Cologne and just a stone’s throw away from the main train station Köln HBF, this arena has become a hub for gamers and esports enthusiasts from across the region. Visitors can experience the thrill of the game in a fully immersive environment, complete with high-tech sound and lighting systems that transport them straight into the action.
And let’s not forget about the chairs! As the official chair provider for Xperion, AKRacing has ensured that every gamer can enjoy the ultimate comfort and support while they play. Our cobranded AKRacing chairs are the perfect complement to Xperion’s cutting-edge facilities, providing visitors with the ultimate gaming experience and setting the bar high for gaming centers around the world.