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By Shawn Baker

YouTube steps up against Twitch and Mixer!

Just when you think it’s time to sit back for a few weeks and overlook how the landscape has changed for streaming as Mixer sign Shroud, Jack ‘CouRage’ Dunlop announced an exclusive streaming agreement with YouTube gaming.

This is massive for two reasons; the most obvious one is the fact that Twitch is losing another one of their strongest content creators. Blowing up as part of the Fortnite craze, CouRage is not only part of the 100 Thieves team, but a very big part of it. Not only does he generate fantastic content through his social channels, the CouRage and Nadeshot Show gives us a peek into the world of streaming and esports via several high profile guests.

Second, though, and probably more importantly, the signing lets us know that YouTube Gaming is ready to fight! Despite being the second-largest streaming platform behind Twitch, YouTube Gaming isn’t spoken about nearly as much in recent months due to the massive moves being made by Twitch and Mixer.

Despite generating 2.5x the hours watched of what Facebook Gaming and Mixer is doing combined, you’d probably be quick to dismiss YouTube Gaming as not only a key player in the streaming space but the second largest at 17.6%. A big part of that is no doubt due to the recent exclusivity agreements that Mixer and Twitch have completed.

For Mixer, Shroud and Ninja are, of course two of the biggest; however, popular Destiny 2 streamer KingGothalion made the move over at a similar time to Shroud. Almost drowned out by the noise that was made by Shroud,  KingGothalion at over 1,000,000 followers on Twitch sat in the top 100 of most followed people.

When it comes to Twitch, in September they announced the signing of NICKMERCS, who currently sits as the 13th most followed streamer on the platform with an average of just over 17,500 viewers (based on the last 30 days). Again, this was a big deal due to the high profile nature of Nick himself, along with letting everyone know that Twitch wasn’t going to sit back and let Mixer take all their top streamers.

Now, we find ourselves looking at YouTube Gaming, one of the streaming platforms that hasn’t been spoken about that much in recent times. At over 2,000,000 followers and an average viewer count of just over 12,000 (based on the last 30 days), Jack has the opportunity to bring some serious numbers over to YouTube Gaming.

Unlike Mixer, YouTube Gaming brings with it one of the best viewing experiences, if not the best. The software availability is present on all key platforms, and the smoothness of the video, when compared to rival Twitch, is painfully obvious. Personally, my gigabit internet connection struggles to keep 1080P at times, a problem that is persistent globally. YouTube Gaming, on the other hand, offers a much smoother experience, and based on the SemiFinal Day 2 numbers for League of Legends Worlds 2019, it is the preferred platform when given the option.

The big question now is, what happens next? Outside of being some of the biggest streamers and content creators, Ninja, Shroud, and CouRage are all represented by Loaded. Representing other massive names like summit1g, TimTheTatman, JoshOG, Lirik, Cloakzy, gorgc, and Skadoodle, to name just a few, it’s safe to say that Mixer, YouTube Gaming, and no doubt Twitch are all working with Loaded in securing the top streaming talent. The question has transitioned from being will someone else make the move? To who, when, and where are they going?

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